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世博网10月19日消息：记者近日获悉，在香港获广泛应用的智能卡科技在2009上海创意产业国际论坛上得以充分展现。香港商务及经济发展局副秘书长萧如彬向与会的业界代表介绍了智能卡为香港市民的日常都市生活带来的便利和效率。
萧如彬说：“创意是城市持续建设及发展中不可或缺的重要元素。”他表示，香港作为一个科技高速发展的城市，将于中国2010年上海世博会上展示智能卡技术的广泛及创新应用。参观者将透过高度互动的展览，了解各项富创意的智能卡应用为香港各阶层市民带来方便和有效率的生活。“上海世博会香港城市最佳实践区展览的设计具备创新、高度互动及前瞻性的元素，藉着模拟设施、多媒体技术、动画及录像等，届时会让参观者留下深刻印象。” 萧如彬说。
本次上海创意产业国际论坛由上海世博会事务协调局主办，以“创意与城市未来”为主题，是“上海国际创意产业活动周”的活动之一。香港是唯一获邀请出席论坛的城市最佳实践区展览参展方代表，在论坛上介绍香港展览的内容，以及分享智能卡在香港创新应用的成功经验。
城市最佳实践区是上海世博会的亮点之一，以突出世博会的主题“城市，让生活更美好”。香港城市最佳实践区展览位于世博会园区浦西E片区内，面积达530平方米，将主要展示香港广泛应用智能卡技术的方案。
除参与城市最佳实践区展览外，香港特区政府还会在世博会中国馆旁兴建独立的香港馆，并在上海世博前和期间举办各种活动和推广项目。作为网上世博会的一部分，香港也会设立网上“香港馆”和“城市最佳实践区香港展览”。香港特区政府已推出官方网站http://www.hkexpo2010.gov.hk/，作为介绍香港参与上海世博会情况的主要网上交流平台。
Hong Kong"s wide use of smart card technology, which will be showcased at World Expo 2010"s Urban Best Practices Area exhibition, was in the spotlight at the 2009 Shanghai International Forum of Creative Industries on Friday.
Alan Siu, Hong Kong"s Deputy Secretary for Commerce and Development (Communications and Technology), told forum participants that smart cards had enhanced the efficiency and convenience of daily city life in Hong Kong.
"Creativity is vital for sustainable urban construction and development," Siu told forum delegates.
Hong Kong, a city with fast-paced technological advancement, will showcase its extensive and creative use of smart card technology with the theme "Smart Card, Smart City, Smart Life" at UBPA.
At the interactive exhibition, visitors will learn about how these creative smart card applications have brought convenience and efficiency to people from all walks of life in Hong Kong.
"The design of the Hong Kong UBPA exhibition will be innovative, highly interactive and forward-looking. Simulation devices, multimedia technology, animation and videos will be used to enhance the visitors" experience," Siu said.
The forum, organized by the organizer of the Expo under the theme "Creativity and Future of Cities," is part of the 2009 Shanghai International Creative Week (SICW). HK was the only UBPA participant invited to make a presentation at the forum and share experiences about the successful and creative uses of smart card technology.
SICW is an annual event jointly organized by the Shanghai Creative Industry Center, the Shanghai Creative Industry Association and the Shanghai Industrial Design Association. It is being held from October 15 to 21 this year.
Besides taking part in the UBPA exhibition, the Hong Kong Special Administrative Region government will also build a stand-alone pavilion to explore the theme "Hong Kong - the Infinite City," with a focus on its transport network, advanced scientific facilities, financial and trade systems, multinational culture and sustainable high-quality urban life.
Hong Kong will also construct a "virtual" pavilion at Expo Shanghai Online.
The Government has launched an official website - http://www.hkexpo2010.gov.hk/ - which will be the main online communications platform for Hong Kong"s presence at the Expo.
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