商业计划书_商业计划真的有必要吗?


[摘要]One of the most important things you can do for your business, new or existing, is to write a busine

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One of the most important things you can do for your business, new or existing, is to write a business plan. Whether it is formal or informal, on paper or on disk, the process of creating a business plan will only help your business become successful. The following are our top reasons to write a business plan.
不管是现有企业或新兴企业,你需要做的一件重要的事情就是编写一份商业计划。不管是正式的还是非正式的,写在纸上还是磁盘里,创建一份商业计划的过程都会让你的生意成功。以下是我们要写商业计划的最主要的理由。

1.Money
资金

The first and most common reason entrepreneur should write a business plan is funding. Whether you"re a startup or have been in business for many years, it is highly likely that at some point your business will need money. Bankers, venture capitalist, angel investors, and other lenders generally require a business plan before backing a business financially. Having a well-written business plan gives your business a good chance of securing the money needed to operate and/or expand the business.
企业家应该制作商业计划的第一点也是最重要的一点原因就是资金。不管你是刚刚创业还是已经经商几年了,你的企业都很有可能在某个时期内需要资金。银行家,风险资本家,个人投资者或其他的投资者在为你的企业投资前都要求你提供一份商业计划。制作一份好的商业计划,能够为你的企业顺利运营以及扩张带来足够的后备资金。

2. Set Goals
定下目标

A business plan can do far more than secure funding. It can serve as a blueprint or road map for what your business is to become. All your dreams and hopes for your business are outlined in the business plan. These goals will change and expand as your business grows, but using the business plan as a tool can help you stay on track.
一份商业计划的作用远远不只是后备资金那么简单。它可以作为企业蓝图,或企业发展方向的路线图。商业计划描绘了所有你关于自己企业的梦想和抱负。随着企业的成长,这些目标会改变,壮大,而利用商业计划这个工具可以让你的企业按着既定的轨迹发展。

3.Daily Operations
每日运作

Within your business plan should be an outline of the daily operations of your business. Company policies, staffing, customer service, and other operating procedures are written out and intended to be used as a guide in your daily operations.
在你的商业计划中,应该包括企业每日运作的大纲。公司政策,人员,客服,以及其他的运作程序都应该记录下来,当作日常运作的指导方针。

4.Foresee Problems
预估困难

The best way to determine whether or not your business idea may work is to write a business plan. Detailing your operations, marketing, management and financials will allow you to test the feasibility of your business concept. Not only does this save time, it can save a lot of money if the business is destined to fail. Once you launch the business, following the business plan will allow you to see where your business is headed, where it has been and any possible problems that may occur.
要确定你的商业理念是否切实可行的最好方法就是制作一份商业计划。在商业计划中详细地写明企业运作,市场营销,管理和财政等方面可以让你测试自己的商业理念是否切实可行。这样做不仅仅可以节省时间,如果商业注定失败的话也可以帮你省钱。一旦你开始了创业,对照商业计划,你会知道自己的业务进展状况,以及会遇到什么样的困难。

5.Education
教育

There is absolutely no better way to learn about your customer demographics, marketing opportunities and other aspect of your business than to spend time creating a well-researched business plan.
想要学习了解客户统计数据,市场机遇以及关于你生意的其他方面,肯定没有其他方法比在充分调查后花时间制作一份商业计划更好。

6.Exit Strategy
退出战略

It may be hard to plan your exit while planning your beginning; however a successful business plan includes long-range plans. While you can"t foresee everything the future has in business, it"s important to determine what will happen to the business if you decide to move, divorce or other life altering event.
虽然,在企业刚开始计划的时候可能很难预料退出。然而,一份成功的商业计划应该包括长期计划。因为你不能预料到将来发生的一切事情,所以在你搬迁,离婚或者其他生活变故发生之前,先预估好这样做会给生意带来什么样的影响是很重要的。

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