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While perceptions of color are rather subjective, and have different meanings in various cultures, some colours affect us in a similar way. The human eye sees warm colours before cool hues. Cool colours appear to recede, while warm colours appear to advance, however, the degree of saturation (determined by how much or how little grey a colour contains) can make a difference.虽然色彩带来的感觉可能因人而异，在不同的文化背景中也有不同的涵义，但是人们对某些颜色影响的界定还是放之四海而皆准的。我们的眼睛第一看到暖色，第二看到的才是冷色。冷色相对低调，而暖色更加高调，不过，饱和度也会产生一定影响。
RED: With its aggressive, stimulating and sexy nature, assertive attention and provoking action, the red is impossible to ignore.
红色：气质咄咄逼人，令人振奋而本性魅惑，彰显自信和挑战，这样的颜色自然不容忽视。 PINK: Depending on its saturation or value, pink evokes varied mood swings. Magenta and fuchsia are perceived as sensual and theatrical. But water-down the red in lighter pinks and the raw sensuality of red is replaced with gentle romanticism.
粉红：根据饱和度和色值的不同，粉红可以引起不同的情绪振动。品红和紫红被视为性感夸张，但用浅粉冲淡红色之后，原始的诱惑感觉就会被柔和的浪漫情愫取代。
ORANGE: Inheriting some of the drama of red, orange is tempered by the friendly humour of yellow. It’s the colour that stimulates the appetite and radiates with warmth and vitality.
橙色：继承了红色的张扬，又被黄色的婉转所中和，橙色能有效促进食欲，也是放射着温暖活力的颜色。 YELLOW: Yellow and black is the most unignorable colour combination in nature - tigers, stinging bees - it’s the colour that says: you’d better pay attention to me.
黄色：黄色和黑色是自然界最让人过目难忘的组合——老虎，蜜蜂都是这样一身装扮。这样的颜色是在宣告：你最好注意着点。 BROWN: Rustic, durable, wholesome and deliciously rich are just some of the traits of the colour that’s often associated with earth and home, substance and stability.
棕色：纯朴、持久、健康、厚实，这些还不能概括棕色的所有特征。这种颜色经常与乡土、物质和稳定这些概念联系起来。
BLUE: Ever noticed how many corporations and financial institutions use blue in their brands? That’s because blue is seen as dependable and committed. It is also the colour we often associate with calm and serenity. Darken the blue and you’ll add an instant authority, credibility and power to it.
蓝色：你注意到有多少公司和金融机构在它们的商标里选用蓝色吗？因为蓝色是标志可靠和忠诚的颜色。我们也经常将它与沉着和宁静联系起来。而蓝色一旦加深，就会带来权威、信誉和权利的暗示。
GREEN: Because of its association with nature and foliage, green in design can be used almost like a neutral colour: greens never clash with red or pink roses, yellow sunflowers, lilacs or bluebells.
绿色：因其与自然和绿叶的关系，设计师常用它来充当中间色：绿色从不与大红或粉红的玫瑰、黄色太阳花、紫丁香、风铃草这些图案冲突。
PURPLE: It’s perhaps the most enigmatic and complex colour, with the range of meanings - from royal to elegant to spiritual to mysterious. Purple is often favoured by very creative and eccentric people who are not afraid of appearing daring.
紫色：可能是最神秘也最难解的颜色，其涵义也是多层次的：贵族、优雅、宗教、玄奥，不一而足。兼具创造力、神经质和胆识的人常偏好紫色。 冰天雪地，宅在家里学习 [沪江网校寒假班级推荐] 【2010.3中高级口译寒假班】 中级口译寒假班 沪上名师主讲，仅售288学币！
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